A new look for our brand
Time for a brand refresh! We’ve been busy refining and reinforcing our Euro Systems brand, to create a fresh identity that better aligns with our vision to be recognised as a leader in the IT services sector.
As we continue to grow as a business, we identified as a key priority to strengthen our brand in the minds of our customers and the wider public, in order to support and achieve our growth objectives.
A bold and vibrant logo leads Euro Systems’ new identity, which embodies our company’s personality, evoking feelings of trust, reliability, and innovation.
Alongside our logo, is our unique tagline – “Technology spoken in your language”. Our tagline builds upon our history and values as an approachable team, providing IT support with an honest and customer-centric approach.
So, we are now pleased to reveal our refreshed identity, which has been designed to carry us through the important years ahead.
Why a brand refresh?
Refreshing our brand is an important step in representing the evolution of Euro Systems as market leaders. With our business expanding, we decided to assess our branding to strengthen our image and adopt a fresher look for the future.
When reassessing our logo, we kept the essence of our identity: the heritage of our company name, and the blue colour that shows the personality of our brand, evoking feelings of trust, inspiration, and expansiveness.
In the process of refreshing of our logo, we made the initials ‘ES’ bolder to strengthen our image. We redrew the lines for a more contemporary look that takes our brand closer to the technological nature of our company.
Then, we introduced the linked dots in the new logo to add a sense of connectivity and innovation – and these will play a role in the visual assets of our brand going forward.
We believe our new look and website are more appropriate for the style and strength of our company, particularly with our innovative focus.
The brand updates will allow us to keep our competitive edge, and give us consistent visual assets to communicate better to customers and key audiences.
These are steps towards reinforcing the message that we are that smart and innovative IT provider our customers can trust.
The refreshed logo has been applied to the relaunch of our website. These are important times of change for us and the sector in which we operate.
Indeed, as IT providers, we are enabling companies to make the most of technology solutions; actively adopting to new challenges and helping businesses to transform the way they operate.
As part of this journey, we relaunched our website to create a more solid platform that we can harness to share knowledge, rich content, and support for our customers, our partners, and the public.
Our brand-new website is the result of our hard work behind the scenes, refining the structure and layout of euro-systems.co.uk to create an enhanced online platform to showcase our services and content. We also aimed for the changes to make the site more user-friendly and accessible, with an all-round cutting-edge design.
Key changes of our new site
- A refreshed, cutting-edge design across the site
- Improved navigation menu with a tabbed and fuller display of our services range
- Landing pages and sub-sections with more relevant information for customers and visitors
- New and expanding section with case studies, where we showcase how we have helped customers to overcome challenges and achieve their goals with IT services and telecoms solutions
- Relaunched blog, which will be regularly updated with news and insightful articles
- A live chat widget to provide an extra communication channel for enquiries
- ‘Behind-the-scenes’ improvements to the structure and functionality of the website
Staying true to ourselves
With our brand updates, we set out to retain the core elements and values that exemplify our company, while creating space for the brand to grow and connect with even more businesses. We didn’t want to lose our heritage in the process, so we focused on capturing the essence of what Euro Systems has always been.
We have completed the initial phases of our brand refresh project and the new website is live, but our efforts won’t end here. We will continue to test, refine, and make improvements to keep Euro-Systems at the forefront in an ever-evolving business environment.
Whilst our brand refresh will have an important impact, our changes will go beyond the surface level, as we plan to evolve our services and product offering. So, watch this space!
And because you are here, we want you to know that your feedback is most welcome. Please get in touch with our marketing team to share your thoughts on our refreshed branding and new website!